7 myths of digital disruption | DSI
Digital disruption is sweeping the corporate landscape, replacing or radically transforming long-established beliefs and business practices. In addition to creating new efficiencies, opportunities and even entire markets, digital transformation has also generated a number of major misconceptions. These modern folk tales, if truly believed by business leaders, can delay or even completely derail a digital disruption initiative.
Are you good at separating fact from fiction? If you believe any of the following seven myths, your digital disruption strategy can head into serious trouble.
1. Digital disruption is above all a technological problem
Digital disruption must be at the service of a business strategy. A purely technological way of thinking can lead an organization to waste considerable effort in terms of time and money, says Bryan Throckmorton, head of digital transformation and strategic practice at management consulting firm Protiviti.
Focusing on technology while minimizing or even ignoring business merit can lead to capital spending being diverted to projects with only a loose association, at best, with business value.